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Zoom動物人配人馬功能對比:是萌寵互動還是職場“馬”力全開?
來源:證券時報網(wǎng)作者:劉俊英2026-02-11 08:00:49

Zoom“動物人”來襲:打破次元壁的萌趣會議體驗

當(dāng)視頻會議的??屏幕不再只是熟悉的臉龐,而是充滿了活thewhimsicalallureofaplayfulpanda,amischievouscat,orevenamajesticlion,youknowsomethingnewandexcitinghasarrived.Zoom's"AnimalAvatar"feature,arecentinnovation,hasindeedbroughtthisdelightfultransformationtoourvirtualinteractions,usheringinaneraofmeetingsthatareasengagingastheyareeffective.

Thisgroundbreakingfeatureallowsuserstoselectfromagrowingrosterofanimatedanimalcharacters,withtheirfacialmovements,expressions,andevensomebasicgesturesmirroringtheuser'sinreal-time.Imagineaseriousbusinessnegotiationsuddenlypunctuatedbyavirtualpuppywaggingitstailinagreement,orabrainstormingsessionwhereawiseowlavataroffersathoughtfulsuggestionwithanod.Theeffectisimmediateandundeniablycharming,injectingamuch-neededdoseoflevityandpersonalityintotheoftensterileenvironmentofonlinemeetings.

Thetechnologybehind"AnimalAvatar"issophisticated,leveragingadvancedfacialrecognitionandmotiontrackingtotranslatehumanexpressionsintothenuancedmovementsofthechosenanimal.Thisisn'tjustastaticoverlay;it'sadynamic,responsivetransformationthatmaintainsasurprisingdegreeofaccuracy.Forthosewhoarecamera-shyorsimplywishtoaddalayeroffunandanonymitytotheironlinepresence,thisfeatureoffersauniquesolution.Itdemocratizesself-expressioninadigitalspace,allowingindividualstoparticipatemorefreelywithoutthepressureofconstantdirecteyecontactortheneedtocurateaperfect"on-screen"appearance.

Theappealof"AnimalAvatar"extendsbeyondmerenovelty.Inaworldwhereremoteworkandvirtualcollaborationhavebecomethenorm,maintainingasenseofconnectionandengagementcanbeasignificantchallenge."AnimalAvatar"addressesthisbyfosteringamoreplayfulandlessintimidatingatmosphere.Forinternalteammeetings,especiallythosethatmightbeperceivedasroutineormundane,theintroductionofanimalavatarscansignificantlyboostmoraleandencouragemoreactiveparticipation.Thinkofacreativeagencyusinganimalavatarsfora"wildideas"session,orachildren'sonlineclasswheretheteacherisafriendlycartoonbear,makinglearningatrulyimmersiveexperience.

Furthermore,"AnimalAvatar"canbeapowerfultoolforbuildingrapportandbreakingdownhierarchicalbarriers.Wheneveryoneisrepresentedbyaplayfulcharacter,theusualemphasisontitlesandformalrolescanbesoftened.Thiscanencouragemoreopencommunicationandallowquieterteammemberstofeelmorecomfortableexpressingtheirthoughts.It'sasubtleyeteffectivewaytocreateamoreinclusiveandequitablemeetingenvironment,wherethefocusshiftsfromindividualappearancetocollectivecontribution.

Theimplicationsformarketingandbrandengagementarealsonoteworthy.Companiescouldpotentiallycreatebrandedanimalavatarsforpromotionaleventsorvirtualconferences,offeringattendeesafunandmemorablewaytointeractwiththebrand.Imagineaconservationorganizationusingavarietyofanimalavatarsduringanawarenesscampaign,oragamingcompanylaunchinganewtitlewiththemedavatarsforitsonlinelaunchparty.Thepossibilitiesareasvastastheanimalkingdomitself.

However,it'simportanttoacknowledgethat"AnimalAvatar"isnotintendedtoreplacegenuinehumanconnectionorprofessionaldecorumentirely.Itsstrengthliesinitsabilitytoaugmentandenhanceexistingcommunicationmethods,ratherthansupplantthem.Whileahumorousanimalavatarmightbeperfectforacasualteamhuddleoralightheartedpresentation,itmightnotbeappropriateforahigh-stakesclientpitchoraformalboardmeetingwhereaprofessionalandunadulteratedhumanpresenceisparamount.Thekeyliesinunderstandingthecontextandchoosingtherighttoolforthejob.

Theintroductionof"AnimalAvatar"marksasignificantstepintheevolutionofvideoconferencing.ItdemonstratesZoom'scommitmenttoinnovationanditsunderstandingoftheevolvingneedsofitsusersinthedigitalage.Byblendingtechnologywithimagination,"AnimalAvatar"transformspassivescreentimeintoanactive,engaging,andoftendelightfullyunexpectedexperience.It'satestamenttohowevenintherealmofprofessionalcommunication,atouchofwhimsycangoalongwayinfosteringcreativity,connection,andsheerenjoyment.Thequestionnowisn'tjustaboutattendingmeetings,butabouthowwecanmakethemmorevibrant,morememorable,and,darewesay,morealive.

Zoom“人馬”功能:專業(yè)、高效的職場標(biāo)配

WhileZoom's"AnimalAvatar"featureoffersadelightfuldepartureintotherealmofplayfulvirtualidentities,the"HumanAvatar"or,moreaccurately,thestandardvideoconferencingfunction,remainsthebedrockofprofessionalonlinecommunication.Thisisthefamiliarface-to-faceinteractionthathasbecomeindispensableforbusinessesworldwide,enablingseamlesscollaboration,criticaldecision-making,andthemaintenanceofcrucialprofessionalrelationshipsacrossgeographicaldivides.The"humanavatar"inthiscontextisn'tapre-designedcharacter,buttheauthenticrepresentationofoneself,seenandheard,withallthenuancesthathumanpresenceentails.

Thecorestrengthofthistraditionalvideoconferencingfunctionalityliesinitsdirectnessandclarity.Whenyouseeacolleague'sface,youcangaugetheirreactions,theirlevelofengagement,andtheirnon-verbalcues.Asubtlenod,afurrowedbrow,aquicksmile–theseareallvitalcomponentsofeffectivecommunicationthatarelostinmoreabstractorstylizedrepresentations.Inprofessionalsettings,whereprecision,trust,andimmediateunderstandingareparamount,theunfilteredhumanconnectionfacilitatedbytraditionalvideocallsisirreplaceable.

Considerthescenarioswherethe"humanavatar"unequivocallyshines.High-stakesnegotiationsrequiretheabilitytoreadtheroom,todiscernsubtleshiftsinattitude,andtoprojectconfidenceandsincerity–allofwhicharebestconveyedthroughgenuinehumanexpression.Clientpresentationsdemandaprofessionalandpolishedappearance,fosteringcredibilityandtrust.Internalteammeetings,evenwheninformal,oftenbenefitfromtheclearaccountabilityanddirectnessthatcomesfromseeingwhoisspeakingandhowtheyareresponding.Theabilitytosharescreens,topointtospecificdetails,andtoengageinspontaneousback-and-forthdiscussionsisalsooptimizedwhenparticipantsarepresentedintheirnatural,unadulteratedhumanform.

Furthermore,the"humanavatar"functionisintrinsicallylinkedtotheprofessionalidentityofindividualsandorganizations.Formany,theirpresenceonavideocallisanextensionoftheirpersonalbrand.Thewaytheypresentthemselves,theirbackground,andtheirattireallcontributetotheoverallimpressiontheymake.Thisisnotaboutsuperficiality;it'saboutprofessionalismandrespectforthecontextofthemeeting.Inmanyindustries,theexpectationofadirect,humanrepresentationonscreenisdeeplyingrained,anddeviatingtoofarfromthiscaninadvertentlysignalalackofseriousnessorcommitment.

Thetechnologicalfoundationoftraditionalvideoconferencing,whileperhapslessflashythananimatedavatars,isnonethelessrobustandhighlyfunctional.Itprioritizesclearaudioandvideoquality,reliableconnectivity,andasuiteoftoolsdesignedforproductivity:screensharing,virtualwhiteboards,breakoutrooms,androbustchatfunctionalities.Thesearetheworkhorsesthatenablebusinessestooperateefficiently,tofosterteamwork,andtodriveresults.Theemphasishereisonutilityandperformance,ensuringthatthetechnicalaspectsofthecalldonotimpedetheflowofinformationortheachievementofobjectives.

The"humanavatar"alsooffersadegreeofflexibilitythatstylizedavatarsmaylack.Whileananimalavatarmightbefunforaspecifictypeofinteraction,itcanbecometiresomeorevendistractingifusedconsistently.Thehumanface,withitsinfinitecapacityforexpression,offersaricherandmorenuancedpaletteforcommunication.Itallowsforgenuineempathy,forspontaneoushumor,andforthedeep,personalconnectionsthatarethefoundationofstrongprofessionalrelationships.

However,the"humanavatar"functionisnotwithoutitschallenges.Thepressuretoalwaysbe"camera-ready"canbestressfulforsome.Technicalglitchescandisrupttheflowofconversation,andthelackofphysicalpresencecansometimesleadtomisinterpretationsorafeelingofdisconnection.Itispreciselythesechallengesthatinnovationslike"AnimalAvatar"seektoaddress,byofferingalternativewaystoengageandexpressoneself.

Inessence,the"humanavatar"functioninZoomrepresentstheestablishedstandardforprofessionalvideocommunication.Itisthereliable,versatile,anddeeplyhuman-centrictoolthatpowersmuchofthemodernglobaleconomy.Whiletheexcitementaroundnovelfeatureslike"AnimalAvatar"isundeniableandspeakstothefutureofmoreplayfuldigitalinteractions,theenduringpowerandnecessityofauthentichumanrepresentationinprofessionalsettingscannotbeoverstated.Itistheconduitfortrust,theinstrumentofclarity,andtheveryfaceofmodernbusiness.

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責(zé)任編輯: 劉俊英
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